NEED A FRESH LOGO?

Is your logo tired and outdated? Is your company’s image stuck in the past? Well, if it is, do not wait another second. Call the experts at Blue Sand and we will design a new and fresh custom logo for your company. We will make sure that your new company logo is fully integrated. The expert designers at Blue Sand are experienced and are dedicated. Contact Blue Sand today!

What is in an Address?

What exactly constitutes an effective address on the web? “Location! Location! Location!” is practically a mantra in the real estate business and it should be regarded with equal importance in virtual real estate. The URL, or uniform resource locator, is the address of any website.

Merchants need to understand that just as consumers may not be able to follow convoluted directions to get to a brick and mortar store, customers may not remember a lengthy URL to get to a virtual storefront. With a proper understanding of SEO, or search engine optimization, techniques, merchants can create easy to find URL’s that can boost their bottom lines.

The first step in configuring a URL in line with proper understanding of SEO work is to understand how consumer’s use URL’s. Everyone is familiar with the “www’s” of life on the web but do people pay attention to what comes after the second dot? There is .com, .biz, .org and a variety of country codes.

Merchants with a proper understanding of SEO need to know that they need to have as many variations as possible directed toward their home page. For example, if a beef supplier in Houston wants a URL name that matches their business, they might register for www.houstonhouseofbeef.biz . Most consumers will assume that websites end in .com. www.houstonhouseofbeef.com will not take websearchers to www.houstonhouseofbeef.biz. The Houston merchant would miss the consumers going to the wrong website. Through the work of an SEO consultant, webmasters can cover all of their bases and set up a .com, .biz, and even the complicated country codes like .co.uk and redirect all of those hits to the main site.

SEO techniques do not stop there for the Houston House of Beef webmaster. Which is easier for the search engine’s crawlers to recognize: Houston House of Beef as one word or with underscores between the words? There was a time in the web’s history when separating the words helped the search engines find and rank new websites. In today’s more technologically advanced internet that no longer applies. The underscores may create more confusion as consumers may not remember to use them. Houston House of Beef wants to move their product to consumer’s dinner tables now, not when the consumer remembers the proper URL.

The key points to remember when working with SEO techniques in relation to URL’s are to keep it simple and cover variants. This will help with branding efforts as well as act as an easy way to find the “location” for a virtual store front. Covering all bases will help ensure that consumers looking for beef supplies in Houston get to the right house of beef. No one wants to put forth all the effort of building a great reputation to have customers stolen by a look-alike business. Some larger business will register and redirect URL’s with transposed letters to their main website. Customers must find you before they can buy from you.